Course Catalogue · Communication and Media Studies

B.Sc. Advertising

The courses of this programme as the University's catalogue lists them, level by level and semester by semester.

Curriculum

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This programme is listed under more than one curriculum. One is shown at a time, and the units below are those of what is shown.

16 courses at 100 Level

8 courses

Code	Course	Units	Basis
ADV 111	Introduction to Advertising & Marketing Communication	2	Core
ADV 121	Introduction to Strategic Planning	2	Core
BSU-ADV 101	Historical Development of Advertising	2	Core
BSU-ADV 103	Introduction to Social Marketing	2	Core
BSU-ADV 105	Introduction to Media Advertising	2	Core
BSU-CMS 101	Basic English Grammar	2	Core
CMS 101	Introduction to Human Communication	2	Core
GST 111	Communication in English	2	GST

8 courses

Code	Course	Units	Basis
ADV 112	Advertsing, Marketing and Society	2	Core
ADV 122	Advertising Development in Marketing Communications	2	Core
BSU-ADV 102	Introduction to Critical Web Literacy	2	Core
BSU-ADV 104	Marketing and Advertsing Planning	2	Core
BSU-CMS 102	Introduction to Statistics for Communication Research	2	Core
BSU-CMS 104	Introduction to Multimedia Scripting	2	Core
CMS 102	Writing for the Media	2	Core
GST 112	Nigerian Peaoples and Culture	2	GST

Courses, units and basis are as the University's course catalogue lists them.